Privacy Policy

Effective Date: July 6, 2026

Make New Friends & Co. ("MNF&CO," "we," "us," or "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website (makenewfriendsandco.com), download our digital resources (such as our Tradeshow Strategy Audit or Operational Efficiency Checklist), schedule consultations, or engage with our boutique professional services.

By using our website or providing us with your personal information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Information"). We collect this data through the following means:

  • Information You Provide Directly: This includes information you submit through our HubSpot web forms, consultation booking links, or email inquiries. Examples include your full name, business email address, phone number, company name, industry, job title, and any project notes you share.
  • Automatically Collected Information: When you navigate our website, we automatically collect certain technical and usage data, including your IP address, browser type, operating system, referring URLs, device information, and pages viewed.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and embedded scripts (primarily via HubSpot and analytics tools) to track website activity, analyze user trends, and optimize your browsing experience.

2. How We Use Your Information

MNF&CO uses the data we collect to operate efficiently, build meaningful relationships, and deliver exceptional professional services. Specifically, we use your information to:

  • Provide, manage, and execute our core practices, including Operational Strategy, Strategic Branding, and Experience Leadership.
  • Deliver requested downloadable content, audits, and checklists.
  • Respond to your consultation requests, inquiries, and customer service needs.
  • Send strategic updates, newsletters, marketing communications, or promotional materials that align with your business interests (you can opt-out at any time).
  • Monitor and analyze website traffic, usage patterns, and user engagement to improve our platform’s user experience.
  • Comply with applicable legal obligations and enforce our Terms of Service.

3. Sharing and Disclosing Your Information

We do not sell, rent, or trade your Personal Information to third parties for commercial profit. We only share your data under the following necessary circumstances:

  • Service Providers: We share your data with trusted third-party vendors who support our business infrastructure. This primarily includes HubSpot (our CRM, form handler, and marketing automation platform) and web hosting or analytical providers. These providers are bound by strict confidentiality agreements.
  • Live Activation Partners: If we are coordinating an event, conference, or live activation on your behalf ("Experience Leadership"), we may share necessary operational logistics data with venues, hotels, or print vendors, solely to execute the project scope.
  • Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or to protect the safety, rights, and security of MNF&CO, our clients, or the public.

4. Data Retention

We retain your Personal Information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, satisfy our business needs, resolve disputes, or comply with statutory legal requirements. If you wish to have your data permanently deleted from our active databases, please contact us using the details below.

5. Your Privacy Choices and Rights

Depending on your geographic location, you may have specific rights regarding your personal data. Regardless of location, MNF&CO offers the following choices to all users:

  • Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link located at the bottom of our digital communications.
  • Access and Correction: You may request a copy of the personal information we hold about you or request that we update/correct inaccuracies.
  • Data Deletion: You may request that we delete your personal information from our CRM (HubSpot) systems, subject to legal or contractual retention restrictions.
  • Cookie Preferences: You can configure your browser settings to refuse cookies or alert you when cookies are being sent. Note that blocking cookies may impact the functionality of certain website elements.

6. Data Security

We deploy industry-standard administrative, technical, and physical security measures designed to safeguard your data against unauthorized access, disclosure, alteration, or destruction. However, please remember that no method of transmission over the internet or electronic storage system is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our website may contain links to third-party digital platforms, software applications, or partner websites. MNF&CO is not responsible for the privacy practices, content, or data protection compliance of these external entities. We encourage you to read the privacy statements of any external site you visit.

8. Changes to This Privacy Policy

MNF&CO reserves the right to modify or adjust this Privacy Policy at any time to reflect operational, legal, or regulatory updates. Any changes will be made public by updating the "Effective Date" at the top of this document. We encourage you to periodically review this page to stay informed about how we protect your information.

9. Contact Us

If you have questions, comments, or data requests regarding this Privacy Policy or our operational handling of your data, please contact our team:

Make New Friends & Co. (MNF&CO) Email: hello@makenewfriendsandco.com Phone: 470-515-9804 Website: www.makenewfriendsandco.com